Search Engine Marketing
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) SEM in short. It is responsible for find and rank a website on search engines like Google, Yahoo and Bing. It makes the website appear in the search engine results when someone searches information related to a specified business or that website.
Ways to do SEM or Methods of SEM
1. Search Engine Optimization(SEO)
2. Pay Per Click(PPC)
Search Engine Optimization:
It is a method of SEM includes a variety of
techniques which helps search engines to understand about a website and
webPages; SEO techniques include titles, keywords and descriptions.
The process of SEO is done step by step for a website including On-Site and Off- Site SEO.
Pay per Click:
The SEM is one of the most popular forms of PPC. PPC is a model
of internet marketing in which advertisers need to pay fee each time when one of
their ads is clicked. It is a different from organic search we can say that it is a way
of buying visits on a website. The advertisers can bid for a ad placement in a
search engines sponsored links when someone searches on a keyword related to
their business offering.
Also the advantage of paid search is that a website can be listed on the first pages in a prominent spot on Google and other search engines.
Importance of SEM:
Now, SEM plays a big role to get the traffic on a website. Its activities or a method
gets a brand at the top of the search engines like Google, Bing, Yahoo and all
other. If we list out the importance of SEM then some of them are:
1. SEM Can Increase Brand Awareness
2. SEM is Great for Local Marketing
3. It Generates Immediate Results
4. It’s a Consistent Traffic Source
5. SEM Brings in More Qualified Leads
6. A Quickest Way To Be First
7. It’s Great for Mobile Marketing