Search Engine Optimization
Search Engine Optimization (SEO)
Search Engine Optimization or SEO. It is used to optimize websites for search engines to
improve their search engine rankings.
SEO is a great way to increase the quality of your web site by making it user- friendly, faster andeasier to navigate.
Main stages of SEO:
1. Technical SEO
2. On-Site SEO
3. Off-Site SEO
Technical SEO: It is the first stage in the process of SEO which ensure that the search engine will crawl and index a website without any issue. Also the actual content of the website remains same.
It includes set of rules apply on a website to make it search engine friendly. On-Page SEO deals
with the content and other elements found on a page.
The main focus of on-page SEO is to provide search engine crawlers enough signals so that they can understand the meaning and context of content.
A correctly On Page SEO will also improve the usability and credibility of a website or blog. On-Site SEO is a onetime activity for a website. At this stage we will deal with website structure, keywords, title optimizations, headings, internal links, image SEO, structured data markup and other techniques that can send the right signals to search engines.
Off Page SEO is the third stage of SEO it includes a way to promote a website to rank higher in search results.
Activities of On Page SEO:
Body Tags (H1, H2, H3, H4, etc.)
Activities of Off Page SEO:
Search Engine Submission
SEO importance –
On Page and Off page SEO plays a important role not only for ranking a new website but also on how much time it will take to rank. A well and carefully designed SEO Campaign will also speed up the time needed for new pages to rank in Google.
SEO Friendly URL:
A SEO friendly URL describes the page using keywords that are easy to read for both search engines and users.